Philippines in MUBA
MUBA is the largest and most prestigious consumer trade fair held annually, for ten days, in Basel, Switzerland. Every year, MUBA highlights a Guest Country in one huge pavilion at the exposition venue. The Guest Country presents its economy, major exports in products and services, tourism, culture and arts, among others, to the more than 300,000 visitors to the fair, most of which are Swiss, German, and French nationals.
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Fresh creative talent breathes new life to Filipino Design– from fashion to furniture, from jewelry to homewear furnishings.
Delect in variations of flavor, traditional dances, music, and texture or experience our wellness that reflect the islands cultural melange.
Explore the tropical life and beauty–It takes 7,107 islands to encapsulate the wonders of the Philippine spirit.
SECRETARY JOSEPH H. DURANO
MUBA 2009 MESSAGE
We are honored, as featured Guest Country, to bring “100% Philippines” to MUBA 2009.
Our Pavilion of three islands showcases 100% Filipino Creativity and Innovation showcasing Philippine products designed and created using indigenous materials applied in modern fashion. The pavilion will pique the curiosity of all visitors and participants to explore 100% Nature and Adventure in all destinations, attractions and landmarks, and to experience 100% Life in our fusion cuisine, wellness and wholeness products, homegrown entertainment and artistry.
Through the years, MUBA has gained prominence in being Switzerland’s largest consumer fair. The Philippine Department of Tourism congratulates MUBA’s organizers who have succeeded in bringing the world closer to Switzerland and South of Germany. It does us proud to contribute to this significant undertaking, opening doors and exploring a future of expanded diplomatic and economic ties, sustained and increased tourism relations and exchanges.
We invite all of you to come and visit the Philippines, a paradise of more than 7,000 islands with its world famous Filipino warmth and hospitality. And every experience guarantees 100% satisfaction.
JOSEPH H. DURANO
Secretary
